The Invergordon-based business, headed up by husband and wife duo, Ian and Greer Joy, has been through an intense year of re-structuring and repositioning following a challenging 2018, and has now firmly established itself as a key player in the home improvement sector across the Highlands.
Having operated for over 40 years, ERG Scotland’s directors made the decision to join Conservatory Outlet’s network of independent retailers in December 2018. The decision has proved hugely fruitful thus far, with annual turnover rising from just over £3m at the end of 2018, to in excess of £4m in 2019 with several weeks of the year still remaining.
Faced with challenging market conditions impacted largely by Brexit uncertainty, the sales team at ERG have looked beyond their previous experience to embrace new techniques, introduce an enhanced product offering (including the new Extreme uPVC range from Conservatory Outlet), and launched a multi-channel digital marketing campaign to boost enquiries.
Managing Director Ian Joy explains: “We couldn’t be prouder of our team this year. Following some tough internal decisions and big operational changes, we set an incredibly ambitious target for 2019 which really raises the bar for our business, and I’m delighted to say they’ve absolutely smashed it.
“The success we’ve achieved this year is testament to the hard work, tenacity and dedication of our fabulous team, together with the excellent operational support, advice and marketing expertise from the team at Conservatory Outlet. Next stop £5m!”
Michael Giscombe, Managing Director at Conservatory Outlet, concludes: “We couldn’t be prouder of the success ERG has achieved since coming on board with CO last Christmas. We’ve been hugely impressed with how the team has embraced new ways of working, seeking peer-to-peer support from their fellow network members and from our in-house support team to break through the £4m sales barrier with seven weeks still to go! They really are a shining example of a fantastic retail business and we’re humbled to have them as our customer.”
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