As part of the company’s ongoing expansion plans, Hazlemere Windows, one of the UK’s leading home improvement specialists, has opened a third showroom and established a foothold inside the M25.

After successive years of growth and wanting to tap into clear demand for its range of products within the area, the company has invested over £100,000 into a site on Swakeleys Road. The showroom contains a full selection of windows and doors, as well as innovative touchscreen digital displays that will showcase a portfolio of living spaces and case studies.

Two new jobs have been created with a further three to follow when a fitting team is introduced.

Benefitting from its involvement in the Conservatory Outlet network, the family-run company has seen sales rise despite the tough trading conditions and is hoping that the launch of this third showroom will act as a geographic bridge between existing locations in High Wycombe and Welwyn Garden City.

“This is a really important move for the business and gives us an immediate footprint inside the M25,” explains Hazlemere’s Managing Director, Rachel Braham-Hill.

“We noticed that we had started to pick up more and more customers from Hillingdon and they were routinely travelling to our other sites in High Wycombe and Welwyn Garden City for appointments and to explore our range of products and services.

“This made us eye a potential third site and, when this building came up, we jumped at the chance. It has previously been a home improvement showroom but needed a lot of work. We decided to rip everything out and refurbish it to exactly what we and our customers require.

“We now have a modern space that features a 30-strong range of windows and doors, with experts on hand to talk potential customers through ‘on trend’ options and energy efficiency savings.”

Hazlemere has turned to Loretto O’Donoghue to support the roll-out of the new showroom, a move that will tap into her considerable industry experience and a 40-year connection with the site.

Her family had previously owned their own window and door firm that had been in Ickenham for more than three decades.

Loretto said: “I’m pleased to be working with Hazlemere on this venture – it feels like I’m going back home to my roots.

“We have a fantastic range of windows and doors to show people and access to our wider living space displays at our other showrooms. Hopefully, my local knowledge can pay dividends.”

Hazlemere, which was formed in 1985 by father and son team George and Stuart Braham, has been part of the Conservatory Outlet since 2011.

This relationship gives them access to comprehensive digital marketing support and best practice sharing across its 28 members. It also gives the company access to the latest window and door ranges being manufactured in the Network’s factory in Yorkshire.

Greg Kane, Chief Executive of Conservatory Outlet, concluded: “We are pleased to see Rachel and the team expand into a third showroom and into an important area that opens lots of new growth opportunities.

“Rachel and her team have so much energy to succeed. We’re looking forward to continuing to support the firm as it continues to grow and position itself as one of the leading retailers and installers in the country.”