The Wakefield-based company, which provides cutting-edge website and digital marketing support to its network of customers, is set to simplify the customer journey for homeowners by demystifying the seemingly endless choice of options into three distinct collections.
Characterised by Conservatory Outlet’s own unique brands – the Extreme, Envisage and Eclipse – the newly structured retail websites will help web users navigate through the key benefits of each window & door collection and highlight the style features, performance specifications, colours, glazing options and security features to help them make a more informed choice.
Following the recent launch of its super-slim, contemporary aluminium range – the Eclipse Collection – restructuring the websites will be the next logical step into creating a consumer-friendly journey that makes choosing windows and doors inspiring and easy. The changes will be rolled out to its UK-wide Network over the coming weeks.
From the supreme performance of the Extreme window, to the stylishly simple Envisage flush casement, to the uber-modern Eclipse aluminium range, customers will be able to discover the perfect mix of security, efficiency and style.
Karen Clough, Head of Marketing at Conservatory Outlet Ltd, explains: “We always saw the launch of the Eclipse Aluminium range as the final piece of the jigsaw in cementing our exclusive window and door brands. The new range perfectly complements our existing Extreme and Envisage collections. Collectively, they allow us to create a much simpler way for homeowners to choose a mix of style and performance to suit their needs (and their budget.)
“We’re continually looking for new ways to test and refine our websites to ensure the smoothest possible customer journey. Customers should be able to easily interpret and engage emotionally our products, and we’re confident that our latest website updates will further help us to achieve this.”
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