Conservatory Outlet has continued its commitment to providing specialist support and value-added services to its Network of Premium Retailers by launching a brand-new Social Media training and development programme.

Dubbed ‘Social Media Socials’, Conservatory Outlet’s in-house marketing team will run monthly virtual get-togethers for individuals who are involved in the day-to-day running of its retailers’ social media channels.

Participants will be involved in roundtable discussions, share best practices, undertake tailored training sessions and network with members from other businesses across the UK.

The first virtual meeting was held on 25^th August, with representatives from the majority of Conservatory Outlet’s retail Network in attendance.

Topics covered in the opening session included design principles, branding, emerging trends and idea generation.

Further training sessions are scheduled monthly throughout the rest of the year and into 2024 and will continue to feature a mixture of open forums and specialist training modules.

With over half of consumers utilising platforms such as X (formerly Twitter), Facebook, Instagram and TikTok to research products and companies, social media plays an integral role in developing brand awareness amongst potential customers.

Talking about the launch of Conservatory Outlet’s social media training sessions, Karen Clough, Group Marketing Director, said: “In our industry, you can’t stand still. We want to help our customers build their brand and provide them with the support to do so.”

“One of the key reasons why installers choose to work with Conservatory Outlet is due to the wealth of marketing knowledge, support and guidance that we can provide. Social media and the wider marketing landscape are constantly evolving. It’s important for us and our customers to stay a step ahead.”

Siobhan Bird of the Highlands-based retailer and installer ERG was one of those who attended the initial session and had this to say: “The session was incredibly useful. It’s great to have the opportunity to discuss ideas with people in a similar position to me and learn how to continuously improve our presence on a variety of different social channels.

“The fact that Conservatory Outlet offers extra training and support like this is a real benefit to myself and ERG.”

Siobhan finished by saying: “I’m looking forward to attending more of these monthly training and social meetups and putting what I learnt into practice.”

Karen Clough concludes: “Feedback from our first session has been really encouraging. Conservatory Outlet is always looking to add value to our retail customers and these bespoke training sessions are another example of how we help businesses within our Network grow.”