The innovative software, dubbed Professional Design Service (PDS), was first made available to Conservatory Outlet’s UK-wide network of retailers at the start of the initial UK lockdown, and has seen uptake go from strength to strength in each of the months that followed. The rapid growth in usage will ultimately result in a projected total quote value increase of 199% from October 2020 to February 2021.
The unique design package allows customers the freedom to select and design windows & doors in real-time, choosing from a range of options that are in keeping with their own style. Supported by the guidance of industry professionals from across the Conservatory Outlet Network, homeowners can choose from hundreds of colours, styles, designs and performance features. Through its unique visualisation tool, PDS allows sales teams from across the Network to super-impose new windows and doors onto a photograph of the existing property.
The continued growth of the PDS software has been largely attributed to the ongoing development of the package, with the addition of a number of key product ranges in recent months. Most notably, the introduction of Conservatory Outlet’s Eclipse Aluminium Collection, which features an uber-modern sliding patio door system and a high-performance casement window offering. In addition to the expansion of its product portfolio, PDS now creates fully tailored reports for each Network member which automatically generates quotation packs that can be relayed back to the homeowner.
Greg Kane, CEO at Conservatory Outlet, said: “PDS has provided our customers with a truly unique sales tool, further differentiating them from their competitors. The home improvement industry is absolutely a visual marketplace, we recognised that homeowners want to be able to see how their new windows, doors and living spaces will look and feel before committing to a purchase. This is exactly what PDS does, it allows customers to engage emotionally with their project from the very start of the sales process.
“The continued buy-in from the Network has been really encouraging and we’re really proud of the fine-tuning we’ve been able to do the system over the past few months. We’re incredibly excited about what the future holds for PDS.”
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