Swindon’s leading home improvement company, TWC, has unveiled ambitious expansion plans that include the opening of a brand-new showroom.
This new space, just off the A4311, will provide the family-run firm with a dedicated space that will soon be home to the biggest door showroom in the region. Alongside an impressive collection of modern and contemporary doors, the facility will also include a large-scale window display and several living space extensions.
Andy Hill, Managing Director of TWC, commented: “The showroom is an exciting part of our growth plans and will give us a fantastic environment to meet potential and existing customers to talk through their ideas.
“Luckily, the right place came up at the right time and it all clicked. The Elgin Drive location is well-known by local people and it gives us additional space to be creative and to showcase our increasing range of doors, windows and living spaces.”
He continued: “We’re particularly pleased to create the area’s first dedicated conservatory showroom and are looking at setting up a continually changing display so that we have seven different examples in there at any one time. Work should be completed in the next few months, with a grand opening planned for September.”
This comes after a challenging 18 months for TWC that saw the business, like many, adapt to a new way of working. When the pandemic started and restrictions were put in place, TWC’s traditional avenues of operating were closed.
Amongst the changes that Andy and his business partner Joseph Heaton implemented was creating a new quoting system and introducing online viewings and meetings with customers. TWC also embraced a digital-led marketing plan and this shift in strategy paid dividends as sales increased by an impressive 30%.
And now with restrictions easing, TWC is planning on re0-opening in more ways than one.
Andy went on to add: “We secured more sales in 2020 than we did the year before and the next 12 months look like following a similar theme.”
“Maybe it seems a bit mad to invest £250,000 into setting up a new showroom during a pandemic but it’s about having a strong foundation and cementing our location in Swindon.
“It’s the same reason we kept advertising while others stopped to save money – we wanted to keep our brand out there as a show of strength. Now we want to expand, to keep growing and to create new local jobs.”
Greg Kane, Chief Executive of Conservatory Outlet, concluded: “TWC’s drive and enthusiasm for bringing new designs and products to market fits perfectly with our approach and the fact it has grown during the pandemic is testament to Andy and his outstanding team.
“The new showroom looks tremendous and will give local people more choice and a modern environment to discuss plans to transform their homes.”
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