Part of the Conservatory Outlet Network, the West-Yorkshire based company, which installs cutting-edge home improvements including contemporary extensions, conservatories, orangeries, windows and doors, saw sales top just over £1.6m nett for the three-month period, marking the most successful summer period since the company first formed in 2005.
The record-breaking achievement has been due in no small part to the team’s proactive approach to sales and marketing throughout lockdown. The Visual team quickly established that there remained a healthy appetite within the home improvement market, and continued to pursue a proactive multi-channel marketing approach. In the very first week of lockdown, a virtual sales appointment service was launched which was met with high demand.
Whilst competitors had battened down the hatches and ground to a halt, Visual was able to maintain pre-Covid levels of enquiries throughout lockdown, with its ‘Stay-at-Home Sale’ campaign delivering an incredibly healthy order book ahead of the company’s return once the restrictions were lifted.
Quick to adapt to the ever-changing landscape, the team at Visual also used lockdown as an opportunity to launch a new online design package to support its sales approach. The innovative software, which has been made available to every member of the Conservatory Outlet Network, provided a platform for the sales team to help customers both create and visualise home improvement solutions online.
By the time Visual reopened its showrooms in line with Government protocols on the 11th May, demand was already extremely high and continued to snowball throughout the rest of summer.
Steve Cooper, Managing Director at Visual Conservatories, explains: “We were keen to be as active as we could be during lockdown, in the hopes that we’d return with a number of orders already confirmed. Nobody knew exactly how the market was going to react, but we were confident that the demand would remain high and that we could offer customers a first-class service, irrespective of the fact that we couldn’t carry out home visits.
“Our decision ultimately proved to be right one, as homeowners being stuck inside created an added impetus to improve or extend their homes. Demand for our services continued to grow at an exponential rate throughout April and May. Our sales team deserve a tremendous amount of credit, their pragmatism and commitment during such a turbulent time has made this achievement possible. It’s been amazing to see the level of energy from our whole team over the past few months.”
Greg Kane, CEO at Conservatory Outlet, continued: “The fantastic result across the summer has been a result of Visual’s commitment to the new way of working post-Covid. They were amongst the first of our customers to move towards virtual sales appointments, and it provided them with a great base for their return at the beginning of May. A huge congratulations to Steve and the rest of the team, it’s certainly going to be an exciting end to the year for team Visual.”
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