Conservatory Outlet dealer and specialist manufacturer, supplier and installer of UPVC and aluminium-based conservatories, windows and doors, Joedan Home Improvements have unveiled plans to update their existing Gloucestershire showroom.
Based in Tewkesbury within the heart of the Cotswolds, the company has dedicated over £100,000 towards the refurbishment of the showroom, which will include a complete repaint of the interior of the site, the installation of custom-made carpet to the floor space and the addition of a new purpose-built reception area.
Two new window carousels displaying four separate window designs each, including Secured by Design triple glazing and seven brand new door displays showcasing both composite and UPVC doors will also take centre stage within the new-look showroom.
A dedicated ‘Conservatory Centre’ is also in the process of being constructed, due for completion at the beginning of September, so that Joedan can set-up four fully-furnished conservatory designs and give visitors a better understanding of the many benefits of owning a home extension.
Over a period of more than 25 years, Joedan Home Improvements have been the installer of choice for thousands of homeowners throughout the region, including areas such as Cheltenham, Swindon and Gloucester.
To help maintain their high-standing and push their product range further, company bosses felt that modernisation and investment into their Tewkesbury showroom was key to ensuring the moment a customer passes through its doors they will immediately recognise the professional and personalised service they can expect to receive.
Over 50 retail sales representatives from within the Conservatory Outlet Network of Dealers are soon to be issued with new 15-piece sample kits after completing a professional sales training course over 7 months, led by industry-specific sales trainer Paul Clifton.
Comprised of a full triple glazed window sample, a high security door lock sample, a cross-section corner sample, textured and patterned class samples, colour samples and window and door furniture options, the kit has been manufactured and funded by the Wakefield-based fabricator so that salesmen can better advise customers of the vast options available to them.
The kit comes complete in custom-made, Conservatory Outlet branded sample bags to help protect the contents and give salesmen a professional look as they pay a visit to potential customers’ homes.
The comprehensive programme of sales training was carried out in a series of six masterclasses and one introductory session by the highly-respected Paul Clifton, who sold on the frontline very successfully for over 10 years and consequently set up his own training and consultancy business.
Each session was attended by sales representatives from across the entire dealership. The North West sessions were hosted at the Warrington base of Clearview Home Improvements; those in the South East were held at the Wycombe home of Hazlemere Window Company and Synseal Extrusions’ headquarters was the venue for the Midlands masterclasses.
Home improvement manufacturer Conservatory Outlet has made new additions to its principal website following the recent decision to begin fabricating Residence 9 windows and doors and offer an aluminium range to its network of dealers.
The ‘windows’ section of the site has now been split up into four separate sections: UPVC Double Glazing, Triple Glazing, Aluminium Windows and Heritage Windows, whilst aluminium conservatories and doors have also been incorporated in their relevant categories.
Conservatory Outlet’s motivation for extending its online display of products stems from its desire to generate a large amount of online enquiries for these new product ranges, in the same way that the company currently does for its extensive array of UPVC windows, doors and conservatories.
The sister site of the main Conservatory Outlet website, Double Glazing Outlet, has also undergone a similar transformation with aluminium products also being added to the site and the home page now showing eight core products as opposed to just four.
A brand new suite of marketing material has been produced to complement the online updates to both sites, giving a more in-depth insight into the benefits of both aluminium and Residence 9 windows, doors and conservatories, to help buyers make a better informed decision.
Each new product is now available to the entire Conservatory Outlet Network, comprised of 22 dealers covering a large majority of the UK.
Conservatory Outlet dealers now have the option of promoting energy rated residential and composite doors alongside conservatories following the development of these products by their Wakefield-based supplier.
Synseal Synerjy and double glazing fabricator Conservatory Outlet has been successful in achieving both an A-rating and a C-rating on residential doors, as well as energy ratings on both Door-Stop and Solidor composite doors. These doors will now complement energy rated triple glazing windows and Energy Saving Trust Recommended windows in the company’s portfolio of thermally efficient products.
The BFRC Door Energy Ratings scheme was launched in September 2011 to extend the rainbow label rating scheme used for windows; something that Conservatory Outlet and its network of dealers embraced soon after its inception, and prospered from as a result.
The introduction of energy rated residential and composite doors by Conservatory Outlet, which were unveiled at its annual Dealer Conference at the end of April, also follows shortly after the fabricator announced that it now manufactures Secured by Design Certificated windows and doors using the Synseal Synerjy profile.
‘It’s very important to us and our customers that Conservatory Outlet products are formally recognised and approved by leading schemes, such as the Window Energy Ratings, Door Energy Ratings and Secured by Design schemes,’ said Greg Kane, Sales Director of Conservatory Outlet.
‘When the DER Scheme was launched last year, the questions was simply when – not if – we would develop our own energy rated doors.…
Conservatory Outlet, the fabricator supplier to the Conservatory Outlet Network of Dealers, recorded its highest ever financial order intake in March following a record month for the number of online leads it generated in January.
The two statistics are thought to be no coincidence according to Conservatory Outlet Sales Director Greg Kane; ‘Clearly, a large proportion of the record number of leads we generated in January have been successfully converted into retail sales by Conservatory Outlet dealers who have, in turn, ordered more double glazing and triple glazing windows, doors and conservatories from us – it’s a perfect example of the mutually beneficial relationship that we have with our dealers.’
The main websites belonging to Conservatory Outlet generated a total of 1200 leads during the first month of 2012, with individual dealer websites – over 20 individual sites, all provided free of charge by Conservatory Outlet – generating in the region of 4,500 enquiries during the same period. The online leads generated by Conservatory Outlet are sent automatically to the regional dealer for that area within seconds of the enquiry being made, giving sales staff the best possible chance of arranging a set appointment.
Many of the sales advisors from the Conservatory Outlet Network of Dealers are also currently undertaking a programme of retail sales training, run by Paul Clifton and funded by Conservatory Outlet, with the aim of further improving conversion rates at every stage of the sales process.