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The online campaign to promote next year’s FIT Show (Fabricator and Installer Trade) continues to gather momentum following the launch of a website solely dedicated to the glass and glazing event.
Within just three weeks of a specially organised press launch event in February announcing that the FIT Show would be staged next year, more than 50% of floor space had already been booked by many of the industry’s high-profile conservatories and double glazing companies.
With a 500k marketing budget to hand, organisers of the event were fully aware that having a presence online would play a crucial part in helping them secure further big names so that they can achieve full industry representation, attract in excess of 150 exhibitors and make certain that ‘everyone’s going’.
One of the key aims of the site is to give all exhibiting firms an appropriate platform upon which they can display a detailed company profile and promote their presence at the event, which takes place between 16-18th April 2013 at the Telford International Centre (TIC).
Call to actions are present throughout the site so that any company interested in taking up exhibition space can declare their interest courtesy of a short online form, with QR codes utilised to ensure a speedy registration process.
A set of enhanced floor plan visuals can also be accessed so that visitors to the site can view a full layout of the TIC and see how exhibition space has been allotted to signed-up…
The organisers of The FIT Show, the new business event for the window, door and conservatory industry taking place in April next year, say that more than 50% of the floor space has already been sold just weeks after it was officially launched.
A mix of large and small companies has clamoured to book exhibition space at the event, which is the first to clearly target fabricators and installers working in the home improvement glazing sector. An exhibition of more than 150 companies in addition to a programme of seminars, discussions, competitions and networking has had immediate appeal to firms looking for an effective way of reaching potential new customers face-to-face. When it takes place on 16th to 18th April 2013 it will be the first national event for the glass and double glazing sector for more than 3 years.
Matthew Glover, managing director of The FIT Show and whose commercial interests include the manufacture of windows, doors and conservatories, says he is delighted with the response: “We launched The FIT Show because we listened to so many people saying that the industry needed its own show, that a sector worth more than £3.7 billion should have its own showcase. This is a market in which business is done face-to-face and the response we have had confirms the need for our own industry event.”
Whilst there is a clear desire for a new business event, the decision process has been made…
An open day held by home improvement company Mid Wales Windows & Conservatories has struck a chord with householders after attendance at the event reached levels way beyond expectations of the Powys-based firm.
Organisers of the event, which took place at the company’s Newtown showroom on Saturday 25th February, say they were overwhelmed with interest in their stylish selection of orangeries, conservatories and double glazing.
More than 200 people attended the special event with approximately 75 leads taken throughout the day.
In addition to displaying their existing assortment of replacement windows, it also gave Mid Wales the perfect opportunity to promote the newest addition to their range, triple glazing.
Triple glazing is set to be the hottest home improvement product of 2012 and the company used a range of banners, posters and samples to educate visitors of the many benefits it has to offer them and their home. Heat-lamp demonstrations also took place to prove the insulation qualities of triple glazing and how it can help customers throughout the region cut the cost of their energy bills.
Other activities to take place during the day included the awarding of a cash prize and trophy to Mid Wales Windows & Conservatories salesman Nick Trigg for being 2011 Top Window Salesman within the Conservatory Outlet network. One lucky attendee also won a rockdoor worth over £1,200 in a prize draw after purchasing an item from within Mid Wales portfolio of products.
Matthew Glover, Managing Director of…
Conservatory Outlet was one of the first companies to sign up as an exhibitor at the Fabricator Installer Trade (FIT) Show; the all new industry exhibition which was recently unveiled and which will take place during 16th-18th April 2013.
The Wakefield-based double glazing fabricator is keen to attract new installers from various regions of the UK to its network of customers and sees FIT Show as the perfect way to demonstrate its offering to potential Conservatory Outlet dealers.
In addition to its uPVC double glazing product range, which includes Energy Saving Trust Recommended windows, Secured by Design windows and doors, and luxury conservatories and orangeries, Conservatory Outlet will also promote the benefits of being part of its network of dealers. Members not only receive free sales leads, search optimised lead generating websites and bespoke marketing literature, but also the experience, advice and trade secrets of many other successful installers thanks to regular benchmarking exercises and network events.
Conservatory Outlet’s support of this new exhibition is unsurprising – managing director Matthew Glover is also the principle organiser of FIT Show and MD of FIT Events Ltd. – but as sales director Greg Kane explains, FIT Show will be an unmissable date in the 2013 calendar.
‘I’ve seen at first hand Matthew’s passion for delivering an exhibition that the industry can be proud of and that will get businesses talking, thinking and ultimately buying from one another. The marketing plan to attract trade…
Matthew Glover, Managing Director of Conservatory Outlet has announced plans to stage a brand new national window, door and conservatory trade show aimed at fabricators and installers involved in the glass and double glazing industry.
Due to be held between 16-18th April 2013, the Telford International Centre will be transformed into the home of double glazing, doors and conservatories for the FIT (Fabricator and Installer Trade) Show, the first event of its kind for five years.
In accordance with its slogan of ‘everyone’s going’, the FIT Show has already attracted the attention of 30 companies including EdgeTech, Lister Trade Frames and Synseal, with half a million pounds-worth of exhibition space booked before the official launch.
Extensive research was carried out prior to the introduction of the event to ensure that the needs of both exhibitors and visitors were catered for. Located in the very heart of England, entrance to the FIT Show will be free and a range of affordable exhibition stand packages are available.
The inaugural FIT Show will also encompass a comprehensive seminar programme, innovative features, planned evening entertainment and networking opportunities as the organisers look to set up an event relevant to the industry in the 21st century.
Armed with a £500k marketing budget, the FIT Show will be heavily promoted in trade-related publications and across social media platforms over the next 14 months in the lead-up to the event so that the exhibition gets optimum exposure and…